A preview of a forthcoming book (Marketing The Moon) about the selling of the Apollo Lunar Program, by authors David Meerman Scott and Richard Jurek, with a foreword by Captain Eugene A. Cernan, the last man to walk on the Moon. The book will be published by MIT Press in March 2014.
The result of extensive research, this book tells the story of what is likely the greatest marketing success of all time, and an even greater series of advanced human and technological achievements.
I thank the authors for the opportunity to help introduce this remarkable work here.
At the beginning of this extraordinary space program, I was fortunate to be involved in the Lunar Roving Vehicle development by Bendix Aerospace Systems and the plans for the Apollo Lunar Surface Experiments Package conceived by Dr. Richard Morrison of the Exraterrestrial Research Center in Ann Arbor Michigan.—Sam Fine
Some former clients